Building emotional capital with your customers is a purpose-driven approach to business growth.
Frisson + Economics + = Frissonomics
Frissonomics is the intersection of the human experience with the economics of your business. We believe that the most impactful marketing campaigns, experiences, or businesses are those that spark genuine feelings and brands that look to create unforgettable experiences for their customers. Combining insights from behavioral economics with the palpable frisson of connection with your brand or experience; we craft brand, data, cx & marketing strategies that continue to inform one another and resonate deeply and drive measurable outcomes. Let's create moments that matter and campaigns that count.
We build 💖-worthy brands by creating purpose-driven strategies and unforgettable experiences that your consumers won’t stop talking about.
Why we exist.
We know that when a person feels about your brand, the more likely they are to support you through their actions, talk about you to their peers, make referrals, post on social media & generally promote you without prompting them. None of that happens by accident. Your brand emanates through all aspects of your experience.
“The guest experience you have now is the one you are allowing for. Is this the experience you envisioned? Does it serve your business as it is now?
We take a hard look at your current economics of your business - the hard facts & the hard truths. We create a data strategy that helps you better understand your customers, measure what we can about what you provide, and look to grow in all aspects of your business.
If we can help grow your customer’s passion for your brand - we know it turns into measurable & sustainable growth for your business.
How do we do it, you ask? What makes us different?
Frisson Defined:
also known as aesthetic chills or psychogenic shivers, is a psychophysiological response to rewarding stimuli (including music, films, stories, and rituals) that often induces a pleasurable or otherwise positively-valenced affective state and transient paresthesia (skin tingling or chills), sometimes along with piloerection (goose bumps) and mydriasis (pupil dilation).
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Is your business model one that needs a great experience to drive returning business, create new business or gain memberships?
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What are your customers saying about you now that would make others want to try what you have to offer?
Are you too busy working IN your business to be able to spend time working ON your business to allow for it grow?
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Does your business have the opportunity to make people feel about what you do? What does that do to your business growth?
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Have you looked or reviewed your data to understand your overall brand sentiment & how many customers are actually returning to you?
We use what we know & what we want to know about your customers to maximize and personalize their experience.
YOUR INDUSTRY
We build solutions for EXPERIENTIAL economies.
Service-Based Industries
Referrals are the easiesy way to gain trust with new consumers and shorten the sales cycle. What do you do differently that your competitors? What do you know about your customer-base?
Museums & Exhibits
How relevant is your experience today? Are you growing or declining overall? How often are guests returning? Let’s discuss your new approach.
Restaurants
Thsi channel may be THE most important to get right for consumers & their experience. Maybe you have this guest once or maybe you get them for a lifetime. You decide.
Hospitality & Tourism
When guests are in your city, what do they walk away with? How do they communicate how their experience was at your event or experience?
Professional Sports Teams & Stadiums
Do you know what makes someone a “fan” of your team or club? How can you reinforce the behaviors you want from your fans?
Hotels, Motels, & Campgrounds
What great ideas can we apply to your business model to really wow your guests? What is your experience now & how do you know?
Event Marketing
How can we we maximize our time with potential new customers? What will drive people to want to experience your brand in this unique way?
Live Entertainment & Venues
How can you make your overall experience more special for music-goers, sponsors, or first-time attendees? How can we look to segment your shows for maximum return on investment?
Live Entertainment & Venues
How can you make your overall experience more special for music-goers, sponsors, or first-time attendees? How can we look to segment your shows for maximum return on investment?
Ensuring every customer, guest or fan has a great experience is not an accident. It’s a business practice.
Services We Offer
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Creative services, Social Media Management, content, website services (SEO & MPO), Social Media Ad buying, Email Marketing & Automation
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Brand Guidelines, Brand Voice, Brand Guidelines,
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Database Consolidation, data visualization, dashboards, Data consulting , Data Strategy & Integrity,
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Click on each to learn more about our approach to your business.
Meet the Team
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![A photo of Josh Mason, that sexy devil.]()
Josh Mason
Purpose Driven Marketing Professional
Data Strategy & Analytics
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![Artist painting in studio with artwork in background]()
Nate Heck
Professional Storyteller
Video Editing, Campaign Design
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![Man working at a desk with a computer]()
Charles Crisler
Visual Elements
Graphic & Web Design
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![Pink melting smiley face with drips, black outline, and eyes.]()
The Right Person
Not every job has the right person in-house, so we work with a variety of artists, graphic designers, & other creatives to bring your exact ideas to life! Good creative should help your customers feel about your product or services.
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