Building emotional capital with your customers is a purpose-driven approach to business growth.
Frisson + Economics + = Frissonomics
Frissonomics is where the thrill of human emotion meets the precision of economics. We believe that the most impactful marketing campaigns, experiences, or businesses are those that spark genuine feelings and create unforgettable experiences. Combining insights from behavioral economics with the palpable frisson of connection, we craft brand & marketing strategies that resonate deeply and drive measurable outcomes. Let's create moments that matter and campaigns that count.
Welcome to the nexus of emotion, strategy, & brand connectivity.
Why we exist.
We know that when a person feels about your brand, the more likely they are to support you through their actions, talk about you to their peers, & generally promote you without prompting them.
That does not happen by accident. The experience you have now is the one you allow for. Your brand emanates through all aspects of your experience.
We take a hard look at your current economics of your business - the hard facts & the hard truths. We create a data strategy that helps you better understand your customers, measure what we can about what you provide, and look to grow in all aspects of your business.
If we can help grow your customer’s passion for your brand - we know it turns into measurable & sustainable growth for your business.
How do we do it, you ask? What makes us different?
Frisson Defined:
also known as aesthetic chills or psychogenic shivers, is a psychophysiological response to rewarding stimuli (including music, films, stories, and rituals) that often induces a pleasurable or otherwise positively-valenced affective state and transient paresthesia (skin tingling or chills), sometimes along with piloerection (goose bumps) and mydriasis (pupil dilation).
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Is your business model one that needs a great experience to drive returning business, create new business or gain memberships?
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What are your customers saying about you now that would make others want to try what you have to offer?
Are you too busy working IN your business to be able to spend time working ON your business to allow for it grow?
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Does your business have the opportunity to make people feel about what you do? What does that do to your business growth?
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Have you looked or reviewed your data to understand your overall brand sentiment & how many customers are actually returning to you?
We use what we know & what we want to know about your customers to maximize and personalize their experience.
YOUR INDUSTRY
We build solutions for EXPERIENTIAL economies.
Museums & Exhibits
How relevant is your experience today? Are you growing or declining overall? How often are guests returning? Let’s discuss your new approach.
Hospitality & Tourism
When guests are in your city, what do they walk away with? How do they communicate how their experience was at your event or experience?
Professional Sports Teams & Stadiums
Do you know what makes someone a “fan” of your team or club? How can you reinforce the behaviors you want from your fans?
Hotels, Motels, & Campgrounds
What great ideas can we apply to your business model to really wow your guests? What is your experience now & how do you know?
Event Marketing
How can we we maximize our time with potential new customers? What will drive people to want to experience your brand in this unique way?
Live Entertainment & Venues
How can you make your overall experience more special for music-goers, sponsors, or first-time attendees? How can we look to segment your shows for maximum return on investment?
Ensuring every customer, guest or fan has a great experience is not an accident. It’s a business practice.
Services We Offer
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Creative services, Social Media Management, content, website services (SEO & MPO), Social Media Ad buying, Email Marketing & Automation
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Brand Guidelines, Brand Voice, Brand Guidelines,
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Database Consolidation, data visualization, dashboards, Data consulting , Data Strategy & Integrity,
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Click on each to learn more about our approach to your business.
Meet the Team
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Josh Mason
Purpose Driven Marketing Professional
Data Strategy & Analytics
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Nate Heck
Professional Storyteller
Video Editing, Campaign Design
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Charles Crisler
Visual Elements
Graphic & Web Design
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The Right Person
Not every job has the right person in-house, so we work with a variety of artists, graphic designers, & other creatives to bring your exact ideas to life! Good creative should help your customers feel about your product or services.
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